Urban Land Institute

2017 Fall Meeting

Project: Develop concept and specific use cases for the Urban Land Institute's bi-annual member meeting held Fall 2017, in Los Angeles, CA

Target User: ULI Members

Goal: Showcase the ways ULI connects their real estate and land use expert members from all over the world and highlight Los Angeles, the location of the fall meeting.

Role: Concept creator, Designer, Presentation design


  • The colors represent both ULI (Fall Meeting Blue) and LA (Sunset Pink and Yellow) and were used when speaking about the ULI as an organization or the meeting, respectively
  • This event hosted over 5,000 leaders from every sector of the real estate industry