The Shelter Pet Project

Project: Improve search experience and visual design of The Shelter Pet Project, a website for The AdCouncil in support of Humane Society of the United States and Maddie's Fund

Target User: Those looking to adopt a rescue dog or cat, specifically people on the fence about pet adoption versus buying from breeders

Goal: Help connect people and adoptable rescue dogs or cats and promote saving lives

Role: User Experience Designer, Designer


  • Came up with the concept to have 'promos' throughout the search results that encouraged users to consider animals that are typically harder to adopt, like senior pets
  • Quickview detail dropdown allows for users to stay within search experience while learning about an adoptable animal
  • Search filters were curated based on the API
  • Agile work process allowed close relationship with Developer to produce search results that focused on users new to pet adoption